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śakti

Brand Strategy / UX/UI Design / Logo Design / Website Development

brief

Śakti is a holistic wellness brand dedicated to empowering individuals on their journey of self-discovery and transformation. With offerings ranging from workshops to one-on-one coaching, the brand required a cohesive visual identity and online presence that resonates with both spiritually inclined individuals and those with a more practical approach to personal development.

goal

The objective was to create a visually appealing styleguide and user-friendly website that reflects the essence of Śakti. The design needed to convey the brand’s focus on holistic approaches and practical coaching, creating a space where all potential clients could feel connected and supported.

challenges

One of the key challenges was developing a visual representation that seems professional and aesthetic but also playful and light. The logo design was particularly significant, as it needed to encapsulate the brand’s essence in a way that appeals to this wide range of individuals. Balancing these aspects while maintaining a cohesive brand identity was critical.

process

The logo design was an integral part of the branding process.
I explored various expressions of a sun. The final logo features a rising sun resonating with the brands slogan “rise to your potential”.

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For the website design, the goal was to create an intuitive and engaging experience. The site was structured to guide users through the different services, retreats, and workshops Śakti offers, with clear navigation and a harmonious color palette inspired by nature and holistic wellness. It should be daring but still minimalistic. The style guide ensured consistency across all elements, enhancing the user experience while maintaining the brand’s visual integrity.

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styleguide

The style guide for Śakti emphasizes balance and harmony. Earthy tones are paired with vibrant accents to reflect the brand’s dual nature, while fluid lines and organic shapes are used throughout the design to evoke a sense of flow and transformation.

testimonial

Working with Irem on my project to bring to life and out into the world my wellbeing brand was a real Godsend. I initially started working with someone else, and stopped the collaboration as I felt they didn’t get me. That’s when Irem came in to save the day. We connected from the very call, and I felt a deep sense of being understood and met in my needs. Irem was able to beautifully evolve my project from an idea to its execution in a way that felt natural, right, honest, real, collaborative and very supportive. And above all – the outcome is truly beautiful aesthetically and also on point technically. She’s got that unique skillset of bringing together the worlds of beauty and creativity with technology. I am deeply grateful to her for our collaboration and couldn’t recommend her more to others in the wellness, wellbeing, coaching, or healing modalities space, who are looking to bring their brand to life. Gracias!

ŚAKTI

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work with me

Let’s create together,
reach out to me.

Are you ready to embark on a journey of creativity and transformation for your brand? Whether you’re seeking a captivating website, striking visuals, or a complete brand overhaul, I invite you to take the first step.

Your brand’s unique story deserves to be told through innovative design, and I’m here to make that happen.

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